|President Rithy Samnang and Smart CEO Thomas Hundt|
|The PPCFC 1st-Team at the press conference|
The partnership was inked at a press conference at the club's RSN Stadium this afternoon attended by the media, Smart representatives and the Crown first-team squad. Smart's CEO Thomas Hundt added; " Smart and PPCFC share many common values. They are an outstanding club with an exceptional performance record... We are very happy to support this long-term vision from the club... This partnership is another of Smart's Major initiatives towards promoting community health while purposefully creating world-class football players." Smart already work closely with PPCFC and are this season sponsoring the PPCFC Academy in the Asia Champions Trophy. However, this new agreement takes the partnership to a new level, in what we see as exciting times ahead for PPCFC, Smart and Cambodian football.