Biggest ever deal

President Rithy Samnang and Smart CEO Thomas Hundt

Phnom Penh Crown sign what is believed to be the biggest sponsorship deal in domestic Cambodia League history as they join forces with telecoms giant Smart Axiata in a 3-year deal for an undisclosed sum. Smart will be the name on their jerseys from next season as well as joining Crown for community and CSR initiatives. Here's the 1st-Team joining in the press conference this afternoon at RSN.

The PPCFC 1st-Team at the press conference

PPCFC are proud to announce the signing today of a partnership agreement with Smart Axiata, who will become the official and exclusive telco partner of the club for the next 3 years. Club president Rithy Samnang said: "Phnom Penh Crown is very excited to welcome Smart Axiata as our main partner for the next three years. Not only will Smart become our main jersey sponsor, we are looking forward to working closely with them to develop football and sports-related community and social responsibility programs. Smart's ongoing commitment to support the communities they serve through their sporting, educational and public health projects, as part of their core company values, makes them the perfect partner for Phnom Penh Crown. Our club strives to make a real difference by developing our own youth academy, community and school programs and our involvement as agents for positive change in societal activities." 
The partnership was inked at a press conference at the club's RSN Stadium this afternoon attended by the media, Smart representatives and the Crown first-team squad. Smart's CEO Thomas Hundt added; " Smart and PPCFC share many common values. They are an outstanding club with an exceptional performance record... We are very happy to support this long-term vision from the club... This partnership is another of Smart's Major initiatives towards promoting community health while purposefully creating world-class football players." Smart already work closely with PPCFC and are this season sponsoring the PPCFC Academy in the Asia Champions Trophy. However, this new agreement takes the partnership to a new level, in what we see as exciting times ahead for PPCFC, Smart and Cambodian football.