By its bootstraps

Click to expand and read the Essay in this month's AsiaLIFE

May is an important month for Phnom Penh Crown FC as they host the AFC President's Cup, the most prestigious international club competition ever to be held in Cambodia. The cup is for the smaller, emerging nations within the Asian football family. So it's fitting that the May edition of AsiaLIFE, the popular What's On magazine guide features a focus on the club and its 30-year-old president, Rithy Samnang, who is working hard, and spending heavily, to raise the standard of his club and football in general, in Cambodia. Okay, so the Essay was written by me and I'm the club's media officer so I have a vested interest, but the more people who know about the steps that football is taking to drag itself up by its bootstraps, including this month's big cup competition (which will be screened live on Bayon TV), the better. And kudos to AsiaLIFE for giving football coverage in its magazine.